Published in UX Collective·Aug 13, 2019How to talk to users more and build a better productAccording to Alpha’s 2019 PM Insights report, 86% of Product Managers said they don’t spend enough time talking to users and only 33% of Product Managers conduct user research daily. …UX6 min read
Published in UX Collective·Apr 8, 2019UX designers don’t have the best ideasAlone, UX designers don’t have the best product ideas. Sure, after doing user research, chatting with stakeholders, and throwing in some requirements, UX designers can typically bust out a cool feature on their first try. But that’s not our job. It’s just not possible for one person to have every…UX5 min read
Apr 8, 2019How UX and analytics increased my agency’s revenue by $9MWhen most people think of UX, they usually think of a designer creating an aesthetically pleasing interface on a digital screen. This is definitely part of UX, but user experience encompasses a whole lot more. To follow Nielsen Norman Group’s summarized definition of user experience, a “user experience encompasses all…UX6 min read
Published in The Lucidity Developer Corner·Dec 20, 2018Blockchain doesn’t matter. Here’s why.The first rule of blockchain UX is that users don’t REALLY care about blockchain. They don’t really care that your product is a decentralized application leveraging a layer 2 token incentivized sidechain, where node verifiers are financially incentivized to come to consensus, secured by plasma bank, that publishes immutable data…Blockchain5 min read
Aug 2, 20182018 TOMODACHI — Mitsui & Co. Leadership ProgramThis past month I was fortunate enough to be selected as one of ten American delegates sent to Japan for the 2018 TOMODACHI — Mitsui & Co. Leadership Program. …Japan3 min read
Aug 3, 2017Don’t Design What Users WantOriginally published on InVision Blog. My job as Head of User Experience at the Mobile Majority (now Gimbal) is to make sure our mobile marketing platform is easy, intuitive, and helps our users reach their marketing goals. Without getting user feedback, we’d have no idea whether our product is meeting…User Experience5 min read
Jul 28, 2017iOS 11 Location Services Best Practices for App DevelopersThis past June, Apple announced some changes that will affect how their Location Service works for their iOS 11 update. You might be asking why this so important. To put it simply, Location Services has been a critical component for many apps, so any changes might have implications for the…UX5 min read
Mar 31, 2016Entrepreneurship Through Empathy: How I Got Into UX DesignWhenever I tell someone that I’m Head of User Experience for a tech startup they usually look at me completely confused. They don’t understand what it is that I really do and how I came about doing it. For that reason I wrote this blog post — to explain a…UX10 min read
Oct 29, 2015How We Completed a 5 Day Design Sprint in 3 (and Avoided Near Disaster)At Gimbal, we help brands gain exposure through mobile advertising. As most of us know, the mobile advertising industry is growing fast. Running a single mobile campaign today will have you working with up to 12 different vendors, and managing all of them is a time consuming and exhausting process…Design Sprint6 min read
